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by automotiveMastermind

Healey Brothers Ford is a family-owned dealership, helping drivers in Poughkeepsie, New York find the perfect vehicle for decades.

MASTERMIND’S IMPACT

  • 16X ROI since implementing Ford Private Offers
  • 80% close rate when a customer enters the dealership with a marketing mailer
  • 15% decrease in cost-per-sale
Healey Brothers Ford Storefront
CHALLENGE:

Before partnering with automotiveMastermind, Healey Brothers Ford struggled with a complicated data mining system. The salespeople found it difficult to find qualified leads, interpret customer data, and present accurate deals. General Manager Chingis Mindin lacked visibility into salesperson activity and there was no prior strategy for leveraging Private Offers, leaving significant profit opportunities untapped.

“My reps would make 10 phone calls, get rejected 9 times. They didn’t want to make the 11th call.” – Chingis Mindin, General Manager, Healey Brothers Ford

SOLUTIONS:

Mastermind revolutionized the sales process for the sales team. Ford Private Offers unlocked new sales opportunities with more accurate, personalized data. By calculating exact deals and applying incentives upfront, the dealership could market to their customers with direct mail and emails that reflected real monthly payments. Beyond the uplevel in their marketing campaigns, Healey Brothers Ford uses Mastermind’s Deal Sheet to identify high potential leads and craft personalized emails, call scripts, and texts using the AI-powered Mastermind CoPilot. Since implementing Private Offers the dealership’s ROI jumped from 10X to 16X.

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